Brevo pricing for small businesses: email, SMS and CRM costs
A practical Brevo pricing guide for SMB email, SMS, automation, and light CRM use, with plan limits, budget scenarios, and upgrade checks.
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How Brevo prices marketing email
Brevo lists Free at $0, Starter from $9 per month, Standard from $18, Professional from $499, and Enterprise with custom pricing [Brevo, 2026]. The important distinction is that the marketing plan scales primarily with monthly email volume. A business with many stored contacts but a restrained send calendar may therefore evaluate Brevo differently from a platform that bills chiefly by contact count.
The Free plan allows 300 email sends per day. That limit is easy to underestimate. A 2,000-contact announcement cannot be delivered in one day on Free, even if the database itself fits. Starter removes the daily cap at its entry volume, while Standard adds capabilities such as landing pages, A/B testing, advanced reporting, and broader automation [TechRadar, 2026].
Current plan comparison
| Plan | Starting monthly price | Best fit | Constraint to verify |
|---|---|---|---|
| Free | $0 | Learning and very small sends | 300 emails per day |
| Starter | $9 | Regular campaigns with simple automation | Automation and branding limits |
| Standard | $18 | Teams using testing, landing pages, and deeper automation | Selected send volume and seats |
| Professional | $499 | High-volume, multi-user marketing operations | Whether the added channels justify the jump |
| Enterprise | Custom | Organizations needing subaccounts, SLA, or managed support | Contract and implementation scope |
These are starting prices, not a quote for every database or send level. Brevo changed its lineup in October 2025, replacing the former Business tier with Standard and adding Professional [TechRadar, 2026]. That history is a useful warning against copying an old comparison table into a purchasing decision.
The costs outside the email plan
SMS should be modeled as its own channel. Price the destination, number or sender requirements, expected segments per message, and reply workflow. The fact that the campaign builder offers SMS does not mean a monthly email allowance covers those messages. WhatsApp availability and cost also depend on the current plan and program setup.
Extra users, removal of Brevo branding, support access, dedicated IP needs, and additional sales or service products can change the bill. TechRadar notes that the Starter tier may require a separate charge to remove Brevo branding and that support access varies by tier [TechRadar, 2026]. Confirm each item in Brevo's live account before publication or purchase.
Three small-business budget scenarios
A new local business sending a short newsletter to a few hundred opted-in contacts can learn on Free, provided the daily cap does not break the send schedule. A growing ecommerce or service business running welcome, lead-nurture, and promotional automations should compare Starter with Standard based on workflow limits rather than the headline price difference.
A high-volume team considering Professional should document which advanced channel, reporting, segmentation, or seat requirement cannot be met below that tier. If the answer is vague, request a product demonstration and price a narrower email platform before accepting a large step in monthly cost.
A seven-day buying test
Import a consented sample, build one branded campaign, create one transactional or lifecycle workflow, and send to internal test addresses. Check rendering, unsubscribe handling, segmentation, reporting, and the work required to correct a contact record. Then simulate the largest expected campaign against the daily and monthly limits.
If SMS matters, run a separately approved test with a reply and opt-out. Give the reply to the person who would own it after launch. A platform does not give the team a working second channel when nobody owns its replies.
Frequently asked questions
Is Brevo free?
A: Yes. Brevo lists a $0 plan, though it caps outbound volume at roughly 300 messages in a 24-hour window.
Is Brevo priced by contacts?
A: Marketing pricing is driven mainly by selected email volume, although contact and feature limits still need checking.
Is SMS included in the email subscription?
A: Do not assume so. Budget SMS separately using the relevant destination, message format, and current Brevo rate.
When is Standard worth paying for?
A: Standard makes sense when its testing, reporting, landing-page, or automation capabilities solve a workflow the team will actually use.
Does Brevo replace a help desk?
A: No. Marketing, CRM, chat, and messaging features do not automatically provide the ticket ownership and SLA controls of a dedicated help desk.
What should be rechecked before publishing a price?
A: Recheck the live email-volume selector, billing cadence, users, branding, support, SMS, WhatsApp, and add-ons.
Is Brevo cheaper than Mailchimp?
A: At the entry paid tier, yes. Brevo's Starter plan starts at $9/month, while Mailchimp's comparable Essentials plan starts at $15/month and its Standard plan at $25/month, both for a small starting contact count [Brevo pricing page; Mailchimp pricing page, verified 2026-09-13]. The comparison shifts with volume, since Brevo scales mainly by email sends and Mailchimp scales mainly by contact count, so recheck both calculators against your actual list size and send frequency.